Co-op Insurance said motor incidents increased by 18% on this day last year, in comparison to 2015 data. ‘Black Friday’ falls on 24 November this year, and is set to be one of the busiest shopping days of the year, with retailers offering discounted prices.

Nick Ansley, head of motor insurance, said: “Our claims data shows year-on-year that Black Friday’s sales do lead to greater traffic on UK roads and therefore more incidents.

“Whilst drivers should take care all year round, unfortunately we do see an increase of road incidents on this day specifically and so we’re urging drivers to take care when out on the roads.”

Co-op’s claims data showed Cyber Monday – due to take place on 27 November – is becoming a safer day to drive on the roads with consumers staying at home to take advantage of online sales. The insurer found that the number of claims on Cyber Monday 2016 decreased by over a tenth (12%) when compared to 2015 claims data.