Brompton Bike Hire, part of the Brompton brand, will begin rolling out what it calls its ‘Netflix-style service’ later this summer.

Cyclists committing to Brompton Subscription for a year will pay £30 a month for a foldable bike, while those on the ‘flexi’ 30 days plan will pay £42 a month.

The scheme will operate across the UK, sitting alongside London-only schemes such as Buzzbike.

Brompton Subscription offers:

• A refurbished Brompton fold-up bike
• No deposit
• Potential upgrades
• Insurance to cover theft and damage (12-month option only)
• Maintenance
• A loan bike if your bike needs repairing
• Discounts on Brompton merchandise
• Subscription holidays for pregnancy, health issues or as a result of a change in employment status

The launch comes as government data shows cycling levels rose by up to 300% during lockdown. It plans to invest £2bn in cycling and walking infrastructure over the next five years.

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Brompton says the service has already proved popular with businesses who want to help their staff get back to work safely post-lockdown.

According to Brompton its prices undercut Cycle to Work schemes which cost an average of £56 a month for a premium bike.

Julian Scrivens, Brompton Bike Hire MD, said: “There is a significant shift towards cycling now more than ever, but not everyone wants to or can afford to buy a bike outright.

“Our pay-as-you-ride schemes are already enormously popular, but we wanted to give the public another option which allows them to keep a bike for longer periods.

“This new subscription service will revolutionise the way people own a bike, giving them a premium product without the upfront price tag. It’s an option to make everyone’s life easier, whether you’re a commuter, student, family or just want to cycle on the weekends but don’t want to commit or have the space to own a bike forever.”

Brompton Bike Hire already lets users hire bikes on a daily basis from its 50 plus pay-as-you-ride hubs nationwide.

Bike subscriptions will be available on a limited basis for an initial launch period, with new memberships released each month. Priority access for the service is open now at BromptonSubscription.com.